Strangers Long Neck Deliver Customers PDF C528c4229

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The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online PDF




by Gerry McGovern : The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online

ISBN : #1408114429 | Date : 2010-07-01

Description :

PDF-ea7c4 | The Stranger’s Long Neck is a practical guide for any manager wishing to improve their organisation’s online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or ‘long necks’, that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger’s Long Neck shows how to tune in effectively to what… The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online


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[Pub.69upx] The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online PDF | by Gerry McGovern


The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online by by Gerry McGovern

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Futuretainment Yesterday World Changed Your PDF D9811f785

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Futuretainment: Yesterday the World Changed, Now It’s Your Turn PDF




by Mike Walsh : Futuretainment: Yesterday the World Changed, Now It’s Your Turn

ISBN : #0714848751 | Date : 2009-11-16

Description :

PDF-a372e | Over recent years seismic changes have taken place in the structure and direction of the media and entertainment industries. Since the launch of the first commercial web browser, to the advent of broadband, digital downloads and online virtual worlds, patterns of consumer behavior have adapted and evolved enormously, embracing new opportunities and having an indelible impact upon the commercial n… Futuretainment: Yesterday the World Changed, Now It’s Your Turn


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[Pub.52gIb] Futuretainment: Yesterday the World Changed, Now It’s Your Turn PDF | by Mike Walsh


Futuretainment: Yesterday the World Changed, Now It’s Your Turn by by Mike Walsh

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All Business Local Matters Virtual PDF Fba5ec83e

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All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World PDF




by John A. Quelch : All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World

ISBN : #1591844657 | Date : 2012-02-02

Description :

PDF-74fea | Why businesses should never underestimate the power of place. Today’s business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It’s a paradox of the Internet age: now that it’s possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global bran… All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World


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[Pub.00jRo] All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World PDF | by John A. Quelch


All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World by by John A. Quelch

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Get Aha Discover Positioning Competition PDF 85f2bb90d

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Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition PDF




by Andy Cunningham : Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

ISBN : #1260031209 | Date : 2017-10-13

Description :

PDF-674d7 | From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and ind… Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition


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[Pub.98OyO] Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition PDF | by Andy Cunningham


Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition by by Andy Cunningham

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Facebook Marketing Leverage Social Business PDF 0bee9d3fe

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Facebook Marketing: Leverage Social Media to Grow Your Business PDF




by Steve Holzner : Facebook Marketing: Leverage Social Media to Grow Your Business

ISBN : #0789738023 | Date : 2008-09-07

Description :

PDF-a774a | Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works!   With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most o… Facebook Marketing: Leverage Social Media to Grow Your Business


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[Pub.08oIq] Facebook Marketing: Leverage Social Media to Grow Your Business PDF | by Steve Holzner


Facebook Marketing: Leverage Social Media to Grow Your Business by by Steve Holzner

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Handbook Media Economics Vol Handbooks PDF 6eebbf248

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Handbook of Media Economics, vol 1B, Volume 1B (Handbooks in Economics) PDF




: Handbook of Media Economics, vol 1B, Volume 1B (Handbooks in Economics)

ISBN : #0444636854 | Date : 2016-01-28

Description :

PDF-45318 | Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular t… Handbook of Media Economics, vol 1B, Volume 1B (Handbooks in Economics)


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When Digital Becomes Human Transformation PDF 79fd5114c

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When Digital Becomes Human: The Transformation of Customer Relationships PDF




by Steven Van Belleghem : When Digital Becomes Human: The Transformation of Customer Relationships

ISBN : #0749473231 | Date : 2015-04-28

Description :

PDF-25ef7 | In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a company’s digital channels work perfectly, they still want access to a real person.Steven Van Belleghem explor… When Digital Becomes Human: The Transformation of Customer Relationships


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[Pub.25EhX] When Digital Becomes Human: The Transformation of Customer Relationships PDF | by Steven Van Belleghem


When Digital Becomes Human: The Transformation of Customer Relationships by by Steven Van Belleghem

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Renegades Write Rules Digital Innovate PDF 6970af06d

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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate PDF




by Amy Jo Martin : Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

ISBN : #1118340515 | Date : 2012-10-02

Description :

PDF-81bf3 | Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she… Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate


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[Pub.64eyD] Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate PDF | by Amy Jo Martin


Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate by by Amy Jo Martin

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Digital Marketing Strategies Leading Experts PDF C5b3088ce

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Digital Marketing: Global Strategies from the World’s Leading Experts PDF




by Yoram (Jerry) Wind : Digital Marketing: Global Strategies from the World’s Leading Experts

ISBN : #0471361224 | Date : 2001-02-09

Description :

PDF-95fe9 | The first in a series of books from Wharton’s prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, Uni… Digital Marketing: Global Strategies from the World’s Leading Experts


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[Pub.47xXm] Digital Marketing: Global Strategies from the World’s Leading Experts PDF | by Yoram (Jerry) Wind


Digital Marketing: Global Strategies from the World’s Leading Experts by by Yoram (Jerry) Wind

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Social Media Optimization Dummies Shreves PDF C3f0077fe

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Social Media Optimization For Dummies PDF




by Ric Shreves : Social Media Optimization For Dummies

ISBN : #1119016096 | Date : 2015-04-20

Description :

PDF-879f0 | Optimize, optimize, optimize to get the most out of your company’s social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you’re eating for lunch with the world. As the social media sphere continues to grow and be redefined, it’s more important than ever to arm yourself with the latest information on how you can use it to drive tr… Social Media Optimization For Dummies


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[Pub.16LjI] Social Media Optimization For Dummies PDF | by Ric Shreves


Social Media Optimization For Dummies by by Ric Shreves

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