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by Tara Hunt : The Whuffie Factor: Using the Power of Social Networks to Build Your Business

ISBN : #0307409503 | Date : 2009-04-21

Description :

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by Deltina Hay : The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks

ISBN : #1610350529 | Date : 2012-05-01

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PDF-1b47e | Creating a successful mobile-web presence is achievable with the tools found in this guide–without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web… The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks


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: Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)

ISBN : #0792374010 | Date : 2002-01-31

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PDF-b8410 | Principles of Forecasting: A Handbook for Researchers and Practitioners summarizes knowledge from experts and from empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. It applies to problems such as those in finance (How much is this company worth?), marketing (Will a new product be successful?), personnel (How can we identify … Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)


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by Meredith Oliver : The Fan Factor: 25 Slam Dunk Secrets to Engage Customers, Increase Referrals and Boost Sales

ISBN : #0984868453 | Date : 2013-09-07

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PDF-fd2d8 | Stop losing sales due to boring marketing! In this age of liking, following, texting and tweeting, consumers today are overwhelmed with an avalanche of sales and marketing messages. In this expanded and updated second edition of The Fan Factor you will learn 25 slam dunk secrets to engage your customers, increase referrals and boost sales. Learn how to attract new customers with viral marketing, e… The Fan Factor: 25 Slam Dunk Secrets to Engage Customers, Increase Referrals and Boost Sales


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by Gunnar Wiedenfels : Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship)

ISBN : #3834916730 | Date : 2009-06-25

Description :

PDF-e10ab | Acquiring the first customers is a make-or-break challenge for new ventures. In how far does the trust of a potential future customer in a new venture influence his decision to purchase? How can an entrepreneur convey trustworthiness in order to influence the decision? In his dissertation, Gunnar Wiedenfels responds to these questions with an empirical study testing a theory-based model of trust, … Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship)


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Strategische Produktgestaltung Marktorientierten Profitabler Produktmanagement PDF B71dddba3

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by Dirk Schmidt-Gallas : Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)

ISBN : #382447994X | Date : 2003-12-12

Description :

PDF-b7cf5 | Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansätzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung…. Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)


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Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition) by by Dirk Schmidt-Gallas

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by Clara Shih : The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

ISBN : #0137152221 | Date : 2009-03-22

Description :

PDF-8847f | “People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity–both personal and professional–and use the social filters on the Web to connect with the world around them.” –Sheryl Sandberg, Chief Operating… The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff


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by Xiang Li : Quality-Based Content Delivery over the Internet

ISBN : #3642191452 | Date : 2011-12-14

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PDF-605c5 | “Quality-Based Content Delivery over the Internet” mainly discusses the methodology of doing quality-based content delivery in an Internet environment. Because the network is becoming intelligent and active, more and more researchers are talking about achieving personalization and customization in Internet content delivery. As researchers are aware, by introducing intelligence into a web intermedi… Quality-Based Content Delivery over the Internet


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Quality-Based Content Delivery over the Internet by by Xiang Li

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: Management of the Fuzzy Front End of Innovation

ISBN : #3319010557 | Date : 2013-10-08

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PDF-b6fab | This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technologic… Management of the Fuzzy Front End of Innovation


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by Martin Wildner : Strategische Ausrichtung von Corporate-Citizenship-Engagement: Theoretische Fundierung und Anwendung in der Unternehmenspraxis (German Edition)

ISBN : #3658169419 | Date : 2017-01-29

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PDF-f169c | Martin Wildner leitet in dem vorliegenden Buch die vier wesentlichen Kernstrategien von Corporate-Citizenship-Engagement für Unternehmen her und untersucht deren praktische Anwendung in einer empirischen Studie mit über 100 Unternehmen. Dabei werden die Zusammenhänge zwischen den wesentlichen strategischen Parametern herausgearbeitet und die Entwicklung in den letzten Jahren beleuchtet. Das Win… Strategische Ausrichtung von Corporate-Citizenship-Engagement: Theoretische Fundierung und Anwendung in der Unternehmenspraxis (German Edition)


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by Shiv Singh : Social Media Marketing For Dummies

ISBN : #0470289341 | Date : 2009-10-26

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PDF-29af1 | Learn how easy it is for your market to get your message Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minut… Social Media Marketing For Dummies


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Social Media Marketing For Dummies by by Shiv Singh

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by Thomas S. Gray : Investing Online For Dummies Quick Reference

ISBN : #0764507168 | Date : 2000-07-05

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PDF-88525 | With this concise, superbly organized reference, you’ll find out how easy it is to manage your investments and track your growing wealth online. Discover how to research stocks, diversify your portfolio, make stock trades online, get up-to-the-minute investment news, and more…. Investing Online For Dummies Quick Reference


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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series) PDF




by Sylvia M. Chan-Olmsted : Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series)

ISBN : #0805862110 | Date : 2005-09-25

Description :

PDF-9c39f | Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common b… Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series)


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[Pub.32IWT] Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series) PDF | by Sylvia M. Chan-Olmsted


Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series) by by Sylvia M. Chan-Olmsted

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Marketing Challenge Industrial Companies Professionals PDF E1d677214

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The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals) PDF




by Claudio A. Saavedra : The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)

ISBN : #331930609X | Date : 2016-04-30

Description :

PDF-d16d5 | This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues … The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)


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[Pub.74Bta] The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals) PDF | by Claudio A. Saavedra


The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals) by by Claudio A. Saavedra

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Global Marketing Strategy: An Executive Digest (Management for Professionals) PDF




by Bodo B. Schlegelmilch : Global Marketing Strategy: An Executive Digest (Management for Professionals)

ISBN : #3319262777 | Date : 2016-03-03

Description :

PDF-05a1a | This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examinin… Global Marketing Strategy: An Executive Digest (Management for Professionals)


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[Pub.13ewH] Global Marketing Strategy: An Executive Digest (Management for Professionals) PDF | by Bodo B. Schlegelmilch


Global Marketing Strategy: An Executive Digest (Management for Professionals) by by Bodo B. Schlegelmilch

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